Expertas understand the importance of colour in our decision to buy a car. We know the importance of colour trends and keeping ahead of the curve. We know that in an increasingly global industry, regional and global colour data is vital for automotive designers and the commercial success of their companies’ models.
We’re talking about all aspects of a car’s aesthetics – from the bodywork to its upholstery and interior trim. The so-called ‘haptics’ of a car – what it really feels like as part of the total driving experience – is no longer just a buzzword. Integrated design elements are what makes the automotive world go round.
Expertas can advise on colour trends and that all-important link between shape and colour. We know all about colour matching to achieve original finishes and novel effects such as liquid metal, high colour travel and flop effects - as well as ‘greener’ pigment alternatives.
Expertas have worked extensively on colour matching across different substrate types – metal, plastic and fabric. And we can provide essential guidance on optimising the ‘psycho-physical’ aspects of colour to achieve the desired design impact.