A unique global service specialising in the science and technology of colour

Expertas provides actionable colour consultancy services for a range of key markets. These include the automotive industry and many other markets where colour and design are key elements in the production process.

In addition, Expertas can draw on its experience in – and association with – the paint and pigment industry and manufacturers of pigment milling equipment. This widens the range of opportunities to feed cost-effective applications back into both mainstream and specialist markets.

Working closely with these companies also means Expertas can provide them with valuable information on competitor activity and colour trends in the wider market place.

The direct application of pigment technology and dispersion science together with colour science and colour management creates real-world solutions from the blur of subjective uncertainty.

How Expertas colour consultancy works

A key starting point is providing advice on colour palette generation – on how an optimal range of colours can be achieved for a particular product or range.

This could involve deciding on a colour palette or swatches for things like paint, carpet or wallpaper ranges where delicate nuances of colour can be used to create enormous consumer choice. Reaching this stage may involve a lot of fine tuning to make sure there are no gaps in the colour palette and that the colours being included fit in with colour trends or respond to competitor activity.

Having decided on a colour palette, Expertas will make sure the colours (paints and pigments) can be reproduced faithfully on the chosen paper, fabric or other substrate for clients to show to their customers.

Sophisticated software tools are used to preview and modify each colour on-screen and to help eliminate potential differences in colour between various substrates. Alongside this, Expertas will be looking at how the ‘colours’ can be applied to products by selecting pigments that will create the best combination of appearance, durability and cost-effectiveness.

This stage usually involves working closely with a client’s production and marketing teams to discuss feasibility, further research (if required), project management and the marketing process.

Expertas are committed to your success

Although our range of colour consultancy services have similarities across various sectors, the tailor-made solutions provided by Expertas always take into account the differences between markets – and clients within the same sector.

So what does that tell you about us?

  1. Every client can expect our total commitment to providing aesthetic, practical and cost-effective commercial solutions through the science and application of colour
  2. Our understanding of colour science, technology and marketing as they apply to any company in any sector provides the peace of mind you need for projects which often have far-reaching consequences for your organisation
  3. Flexibility deriving from in-depth knowledge (and how to apply it) will deliver better, customised solutions through committed business partnerships.

For more details about the ways Expertas can apply its colour consultancy services to your particular market, contact us today.