A unique global service specialising in the science and technology of colour

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The colour consultancy services provided by Expertas play a major part in the manufacture and marketing of our clients’ products.

Colour has always influenced the way people act and react, how they make choices and buy. Today, with so much at stake commercially, companies are recognising that making informed decisions about the colour of their products can be vital to both initial and longer-term success.

Of course, there’s more to pigments and coatings than the colours they create. Other dimensions include the durability and consistency of finish, the formulation and quality of the product and how it’s packaged.

In addition, when you look beyond the science and technology of pigments and colour, there has to be the over-riding consideration of production cost, selling price and margins.

Expertas provide a range of services to influence and optimise the effectiveness of your colour choices. Our approach is scientific and analytical – yet always highly practical. By working alongside the relevant experts within your company, we aim to create a multi-dimensional solution.

Expertas are committed to your success

Although our range of colour consultancy services have similarities across various sectors, the tailor-made solutions provided by Expertas always take into account the differences between markets – and clients within the same sector.

So what does that tell you about us?

  1. Every client can expect our total commitment to providing aesthetic, practical and cost-effective commercial solutions through the science and application of colour
  2. Our understanding of colour science, technology and marketing as they apply to any company in any sector provides the peace of mind you need for projects which often have far-reaching consequences for your organisation
  3. Flexibility deriving from in-depth knowledge (and how to apply it) will deliver better, customised solutions through committed business partnerships.

For more details about the ways Expertas can apply its colour consultancy services to your particular market, contact us today.

Expertas innovation

Expertas Global is also carrying out research in the area of the Psychology of Colour and evaluating and testing different I.T. tools and associated algorithms to understand and predict the link between semantic human perception scales and colour measurement methodology.

This is an important growing area of research which will have significant commercial impact in years to come in all markets where colour is of paramount importance. Expertas Global intends to be at the leading edge of these future innovations.

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